Who are you?

Hi! We’re CrediThink Team. We started out as a merchant on Amazon, and now we’re a retailer for many indie K-beauy brands. We curate indie and smaller Korean beauty brands that are natural, organic, healthy, and clean so that you can find affordable skincare products that suits your skin type.

Why indie beauty?

Indie and smaller beauty businesses usually do not have the luxury of spending a ton on marketing and advertising, and most times they do not get a chance to shine against the major beauty brands. And that’s where we step in.

We curate those brands that deserve recognition in the global market.

How do you curate?

We take weeks and months in finding and testing the products that meet our expectations. We don’t mean that our standards are super-high, but we tend to be pretty picky and choosy about our curation. We always want to bring the best to you, and we’re not going to take any shortcuts.